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Insights (Blogs) from your digital co-pilot

RECENT CDAP BLOGS

home care business

How to Market Your Canadian Home Care Business

Grow your small business with the help of a Wingman.    As an entrepreneur and caregiver, you have one of the most fulfilling and challenging jobs. Not only do you spend your days caring for the sick, disabled and/or elderly, but you also have to pour extra energy into growing your Canadian home care business.  We can help. At Wingman, we understand that you want

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Man presenting to three seated individuals in a boardroom.

How to Market Yourself as a Consultant

Work with a Wingman to create an effective marketing strategy for your consulting business.     As a consultant, it almost goes without saying that your business relies on your ability to get clients.   However, while you have an expert grasp on your profession of choice — be it accounting, human resources, or IT — and are the ideal person to provide other

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Marketing Ideas

6 Months of Marketing Ideas

Is your team brainstorming fresh marketing ideas or full-fledged campaigns right now? Are you hitting a brick wall? Sometimes you just need a hand stimulating ideas. That’s why we publish updated marketing ideas from time to time to give you a head start in your planning. Plan Ahead Marketing campaigns are always better executed when they are planned with enough

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Communicate Value

11 Ways to Communicate Value in Your Marketing

Most companies suck at the ability to communicate value for their product or service. Ultimately, communicating your value allows you to express your authority and ability to help your audience. It allows you to build trust and to draw their attention to the solutions to their problems. They may even become aware of problems they did not know they had

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Marketing Plan vs Marketing Strategy

Marketing Plan vs Marketing Strategy

You’re posting on social media; you have blog posts but you’re not seeing any results. What’s the deal? The problem isn’t what you’re doing, it’s why you’re doing it. Marketing Plan vs Marketing Strategy. If your marketing plan efforts are not backed up by a marketing strategy, then that’s probably why you’re not seeing results. Before posting content, you should

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Vision vs Strategy vs Roadmap

Vision vs Strategy vs Roadmap

Vision vs Strategy vs Roadmap. Roadmaps are beautiful. Not just because they are aesthetically pleasing, but because of what they represent. Roadmaps clearly show what you want to achieve and how you will get there. You can create excitement for a big idea and package it in a way that others can understand. But a roadmap is still just a

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digital marketing

What Exactly is Digital Marketing?

When I tell people I work in digital marketing strategy, their next question is usually “so what do you actually do?” Most of the time their assumption is that digital marketing = social media marketing. The truth is that this is only a part of what I do. While social media can be a great way to get your content out

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