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“All major internet traffic is going to be encrypted very, very soon.” This is what Jimmy Wales, founder of Wikipedia, said during his keynote speech at IP Expo Europe in 2015. Securing your website is no longer a “nice to have” in 2021—end-to-end encryption is now a “must have” with TLS or SSL certificate. Not only do these certificates create
Let’s be honest—2020 has been a crazy year for everyone. COVID-19 has brought changes to our lives, to society, and how we handle our business. The global pandemic has—quite literally—permanently shifted the views of our peers alike. Consumers are turning to digital mediums as an integral channel to purchase goods at an ever-increasing rate. Businesses galvanized by the pandemic’s effects
Ah, the holidays… The happiest time of year filled with fun, family, friends, food… and stress. And let’s face it: the stress is only magnified for small business owners like you. If the past few months are any indication, everyone will still be buttoning up their plans just weeks (and final hours!) leading up to the kickoff of their big
Look at your business’ branding for a moment. Is it made up of different colours, logos, and voices? What do you think your branding says about your business? To be clear, your brand and your branding are two separate things. You have 100% control over your branding, but your brand is in the hands of others. Your brand is how
Since the new year is almost upon us [and 2020 can’t end soon enough, eh? 😉 ], we at Wingman thought we would itemize a few of the more common marketing budget strategies to assist you in getting your 2021 marketing books in order. If 2020 taught us anything, it is to plan ahead but to plan nimbly. Changes are
By David Daigle, Crew Chief at Wingman Direct Marketing This week is Calgary Small Business Week. Yesterday, through the Calgary Chamber of Commerce, I had the privilege of presenting a workshop to fellow small business leaders on the topic of Marketing Strategy: Back to the Basics. It was an extremely enjoyable moment for me as I got to pay it forward to other small business
In a 2019 GQ article, author Sophia Benoit described “How to be a good Wingman.” Movies portray the Wingman assisting their friend in their pursuit of someone they find attractive. Wingman Direct Marketing (WMDM) favours the flight terminology that defines “Wingman” as a pilot who supports and protects the flight lead in potentially dangerous flying environments. To mirror the slang definition,
In last week’s blog, we explained the differences between offline, print-oriented colour frameworks (PMS and CMYK) and online, screen colour frameworks (RGB and HEX). We also covered when to use each of them. But what if you are designing for both online AND offline? Colour needs to appear the same to the naked eye on both mediums. Have you ever noticed how
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