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One of the first steps in every brand development project for a client is the generation of a powerful and meaningful colour palette. Colour is a very important part of your branding. It’s often the first thing someone will remember about a brand and plays a huge part in how they feel towards it. There is a significant amount of thought and time that’s
The world has seen some massive shifts in 2020, but when it comes to the world of search this year, no other segment has grown larger than voice search. So, it is official: we talk to computers and computers talk to us back. We tell them to order us food when we’re hungry and play our favourite playlists. When we
Google has announced recently that Chrome, Google’s cross-platform web browser, will completely restrict the use of third-party cookies by 2022. Thankfully, they have decided to phase it out slowly instead of an instant switch. Of course, Google isn’t the first internet browser to do so. With Mozilla’s Enhanced Tracking Protection (ETP) and Apple’s Intelligent Tracking Prevention (ITP), Firefox and Safari now block third-party cookies by default
Yup, you smelled correctly. That is definitely pumpkin spice in the air. How can your business take advantage of the seasons to prop up your campaigns? There is an almost limitless number of upcoming special days to make your Fall and Winter seasonal marketing campaigns timely. We at Wingman have collected 15 end-of-year and new year dates to help you develop social media
Low-intent and Competitor Keyword Campaigns is is the fourth and final part of our SEM 101 blog series! Looking for the other parts? You can find them below: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does Quality Score Work in Search Engine Marketing? Part 3: SEM
From David Daigle, Crew Chief at Wingman Direct Marketing (WMDM) Three years ago, I wrote on my personal Facebook wall (do they still call it that?), that my “One Day” has officially become “Day One.” I became an entrepreneur. On August 9, 2017, I incorporated my business, making the huge leap of faith to carve out my own professional path. On that day, Daigle
This is Part 3 of our Search Engine Marketing (SEM) series which will focus on branded and high-intent keyword campaigns. If you’re just joining us now, you can find the other parts here: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does Quality Score Work in Search
This is part 2 of a 4-part blog series on search engine marketing (SEM). This blog will go over the ins and outs of how quality score works in SEM. You can read any of the other 3 blogs by clicking any of the links below! Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing
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