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Everyone—businesses and individuals alike—has felt a bit uneasy these past few weeks. Not fully knowing what’s happening goes against the grain of the most level-headed individuals. The many unknowns of the pandemic—when cases will peak, when schools will re-open, when it will be safe to visit loved ones—are creating widespread anxiety. It is important to be able to remain calm. Several
Without making a political statement on why Alberta (and the entire world for that matter) is in a down economy, Wingman wants to focus on the “what your business can do about it” – particularly B2B businesses. Every business needs to maximize their marketing in a down economy. Although reducing marketing spend might seem like a sound business decision in the
What comes to mind when you think of companies like Apple or Nike? Anyone can take one look at the Nike check mark and instantly be able to describe it in five words or less from their perspective. (Nike: Athleticism. Strength. Performance. Self-empowerment. Success.) How did these companies accomplish this? There are many reasons, but a major one is that
Updated for 2021 on March 1, 2021 In February alone, you survived Groundhog Day, Valentine’s Day and Family Day (and of course the crew at Wingman Direct Marketing also celebrated Aviation Day on February 23rd. Here’s us last year at the Hangar Flight Museum). This will be followed quickly by Daylight Savings Spring Forward Day on March 14th, then St.
When it comes to website design, the creative direction a designer can take is near-limitless. But one concept in particular—parallax scrolling—has become a widespread and popular design choice. Surprisingly, the parallax effect has been around for much longer than you may realize. Video game designers in the late 80s and early 90s used parallax scrolling as a less resource-intensive solution
Are we really suggesting to include radio in your marketing mix? According to Bright Local’s 2019 Local Consumer Review Survey, people search locally 90% of the time. This has led to more and more focus on Local SEO for successful locally-focused websites. The purpose of SEO is to become visible through search engines to as many prospects as possible in
Screenshot: Hyundai (YouTube); Google (YouTube); Jeep (YouTube) Superbowl LIV has come and gone, Kansas City Chiefs take home the Vince Lombardi Trophy, but there’s something else that piqued WMDM’s interest. It wasn’t Donald Trump mistweeting Kansas City being in the state of Kansas (FYI, it’s in Missouri), nor was it Damien Williams’ 38-yard touchdown to seal the 49ers’ fate (although
What is Omni-Channel Marketing? The tools in a marketers’ arsenal has grown over the past couple of years. What used to be simply TV, radio, or print now includes a digital side. Social Media, forums and web advertisements are just a few tools in the marketer’s digital arsenal. That isn’t to say that traditional methods are no longer useful—that couldn’t
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