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Spring 2020 has come and gone. ‘Nuff Said. If you didn’t get around to your spring cleaning last season, no one will hold it against you. However, it is a good idea to review your online presence a couple times a year. In with the new and out with the old. Your website is your digital business card and needs to convey the message of
This is a 4-part series on the foundations of search engine marketing (SEM). This one will focus on Keyword, Cost-Per-Click (CPC), Click-Through-Rate (CTR) and more. You can read the other blog parts by following the links below. Part 2: SEM 101 (Part 2): How Does Quality Score Work In Search Engine Marketing? Part 3: SEM 101 Part 3: Branded and
We all want to save money, cut corners here and there to save a buck. However, communicating to your prospects or current customers is not an area you want to miss the mark on. How you communicate to your end recipients has long-lasting—positive or negative—impacts on your brand. Direct marketing companies help you avoid common pitfalls, saving you time to
Your marketing efforts, online or offline, need to demonstrate a strong benefit for your customer, promote a solution, and persuade them to take clearly defined action. The pandemic has changed everyone’s priorities. As we head towards a new normalcy, you may want to rethink your marketing strategy. Any plans you made pre-pandemic are likely off the table. Take time now
“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.” The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business. It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling the idea that content—and lots of it—will help bring organic
Photo courtesy of Calgary Food Bank. Did you know that for every $1 donated to the Calgary Food Bank, they can distribute the equivalent of $5 worth of food to families in the community that need it? We bet you didn’t realize how valuable your financial donations to were! In April, Wingman Direct Marketing hosted a light-hearted contest encouraging people
It has always been important to maximize your marketing dollars, but now more than ever, you need to do more with less. Your ability to be found in Google or Bing searches is one of the least expensive ways to generate leads for your business. That’s where SEO comes in. Why is SEO so Important? Search Engine Optimization (SEO) is the one digital task that can be completely free. But it can
Message from the Crew Chief, David Daigle: Today marks the half-year mark for Wingman Direct Marketing. To say the first six months was like a roller coaster ride is giving undue props to roller coasters. To say thank you, we wanted to tell you all about the last six months. Day 1 – Takeoff All systems go for a fresh start to
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