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Insights from your digital co-pilot

MOST RECENT WINGMAN DX BLOGS

Stay informed with the latest insights, updates, and expert opinions on digital strategies from the Wingman DX blog.

Lead Generation in 2025 – Winning the Dogfight with Smarter Strategies

Lead Generation in 2025 The world of Pay-Per-Click (PPC) advertising is evolving at jet speed. As businesses gear up for Lead Generation in 2025, leveraging PPC effectively will require more precision, strategy, and adaptability than ever before. Gone are the days of treating PPC as a “set it and forget it” tactic. Success now demands a cohesive approach, pairing PPC with other marketing channels and ensuring every click lands on a high-performing runway — your landing page. [Wingman’s own David Daigle, Chief AI & Digital Officer will be Speaker at Ultimate Lead Generation Summit on

Buyer Criteria – The Psychology Behind Purchasing Decisions

Understanding buyer criteria – why people buy what they buy – is crucial for businesses aiming to connect deeply with their audience, increase sales, and build long-term relationships. Emotional drivers often outweigh rational factors in purchasing decisions, which makes it vital to craft content and strategies that address both psychological and logical triggers. Emotional Drivers of Purchase Decisions Fear of Missing Out (FOMO) The fear of missing out, or FOMO, is one of the most influential psychological triggers in modern marketing. In today’s hyperconnected world, the fear of being left behind drives consumer behavior.

7 Ways Direct Mail Marketing Can Be a Silver Bullet for Your Business

Your marketing efforts, online or offline, need to demonstrate a strong benefit for your customer, promote a solution, and persuade them to take clearly defined action. The pandemic has changed everyone’s priorities. As we head towards a new normalcy, you may want to rethink your

Copy vs. Content: Fish Wrap vs. Fish Food

“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.” The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business. It seems every marketing and advertising pundit, advisor

Calgary Food Bank - food sorting warehouse

Donations to Calgary Food Bank: Your $1 Becomes $5

Photo courtesy of Calgary Food Bank. Did you know that for every $1 donated to the Calgary Food Bank, they can distribute the equivalent of $5 worth of food to families in the community that need it? We bet you didn’t realize how valuable your

SEO: Low Price Tag; High Importance

It has always been important to maximize your marketing dollars, but now more than ever, you need to do more with less. Your ability to be found in Google or Bing searches is one of the least expensive ways to generate leads for your business. That’s where SEO comes in. Why is

6 Months of WMDM — Thank You!

Message from the Crew Chief, David Daigle: Today marks the half-year mark for Wingman Direct Marketing. To say the first six months was like a roller coaster ride is giving undue props to roller coasters. To say thank you, we wanted to tell you all about the

Remain Calm and Use S.O.S. (Stop. Oxygenate. Step Back)

Everyone—businesses and individuals alike—has felt a bit uneasy these past few weeks. Not fully knowing what’s happening goes against the grain of the most level-headed individuals. The many unknowns of the pandemic—when cases will peak, when schools will re-open, when it will be safe to

Marketing in a down economy - black and white photo of graphs on a screen

Five Ideas to Maximize Your Marketing in a Down Economy (And at the Best of Times)

Without making a political statement on why Alberta (and the entire world for that matter) is in a down economy, Wingman wants to focus on the “what your business can do about it” – particularly B2B businesses. Every business needs to maximize their marketing in a

Three Easy Ways to Stay on Brand

What comes to mind when you think of companies like Apple or Nike? Anyone can take one look at the Nike check mark and instantly be able to describe it in five words or less from their perspective. (Nike: Athleticism. Strength. Performance. Self-empowerment. Success.) How

Six Months of Seasonal Marketing Ideas

Updated for 2021 on March 1, 2021 In February alone, you survived Groundhog Day, Valentine’s Day and Family Day (and of course the crew at Wingman Direct Marketing also celebrated Aviation Day on February 23rd. Here’s us last year at the Hangar Flight Museum). This

Parallax Websites Done Right

When it comes to website design, the creative direction a designer can take is near-limitless. But one concept in particular—parallax scrolling—has become a widespread and popular design choice. Surprisingly, the parallax effect has been around for much longer than you may realize. Video game designers

Radio in your marketing mix - person selecting a radio station in a car

12 Reason to Use Radio in Your Marketing Mix

Are we really suggesting to include radio in your marketing mix? According to Bright Local’s 2019 Local Consumer Review Survey, people search locally 90% of the time. This has led to more and more focus on Local SEO for successful locally-focused websites. The purpose of

The Outrageous Cost of a 30 Second Super Bowl Ad and Why It Works

Screenshot: Hyundai (YouTube); Google (YouTube); Jeep (YouTube) Superbowl LIV has come and gone, Kansas City Chiefs take home the Vince Lombardi Trophy, but there’s something else that piqued WMDM’s interest. It wasn’t Donald Trump mistweeting Kansas City being in the state of Kansas (FYI, it’s

Omni-Channel Marketing Must Be Done Right

What is Omni-Channel Marketing? The tools in a marketers’ arsenal has grown over the past couple of years. What used to be simply TV, radio, or print now includes a digital side. Social Media, forums and web advertisements are just a few tools in the

40-Year-Old Tractors and Direct Mail Get Used Because They Work

Did you know that many farmers today are buying 40-year-old tractors because they work, they are easy to maintain and cost less overall than their modern counterparts? The tractors manufactured in the late 1970s and 1980s look and run like modern tractors, yield the same

Which Direct Mail Service Option is Best for you?

This blog isn’t an attempt to convince you Direct Mail works. It does! (see previous blogs here and here.) Below is simply an easy to understand overview of what type of Canada Post delivery service to use for what kind of communication. Neighbourhood Mail (NM)

WMDM Surpasses 50% of its $5,000 Annual Donation Goal

Christmas is the season of giving. With that in mind, Wingman Direct Marketing is happy to share that in the first 4 months of our fiscal year, we have already hit 53.4% of our annual donation goals. Through WMDM ’s Wingman Wishes initiative, we have

Marketing Trends 2020

New Decade, New Trends. Each year brings a new, novel method of presenting content to users, and 2020 is no exception. This year brings some exciting new toys for marketers to use that pushes our creative and analytical juices to new levels and we wanted

11 Common-Sense Reasons to Outsource Your Marketing “Stuff” to an Agency

Updated August 18th, 2021 Marketing works. There’s no debating that fact. But it’s not easy. There are many forms of online and offline marketing—their rules, specifications and best practices are different and ever-changing. Most business owners are not marketing experts. You do what you do

Wingman DX Blogs: Navigating the Digital Landscape with a Strategy-First Mindset

In the ever-evolving world of digital marketing and transformation, businesses often struggle to connect the dots between tactics and long-term success. At Wingman DX, we’ve published over 100 blogs dissecting the complexities of digital strategy, sharing insights on branding, marketing, and digital adoption. If there’s one takeaway from all our content, it’s this: without a clear strategy, digital efforts become guesswork.

Insights from 100+ Wingman DX Blogs: What We’ve Learned

Through our extensive industry research, real-world case studies, and hands-on experience, we’ve uncovered key themes that drive success in today’s digital-first world:

Digital Transformation is More Than a Buzzword

Businesses that embrace digital adoption—leveraging the right tools, automation, and AI—see measurable growth. It’s not just about using technology; it’s about integrating it into core business processes to drive efficiency and scalability.

Brand Strategy is the Foundation of Marketing

Many businesses focus on marketing tactics without a solid brand strategy. Your brand is more than a logo—it’s the perception, positioning, and messaging that make you stand out. A strong brand strategy aligns every touchpoint with your business goals, ensuring consistency and impact.

Marketing Without Strategy is Just Noise

From PPC to SEO and social media, we’ve explored countless marketing channels. The most successful businesses don’t just run ads—they develop a marketing roadmap that aligns with customer journeys, buyer psychology, and data-driven insights. Tactics come second; strategy comes first.

Content is King, But Context is Queen

Through 100+ blogs, we’ve emphasized the power of storytelling, authenticity, and value-driven content. But great content alone isn’t enough—it needs to be delivered to the right audience, at the right time, on the right platforms to truly convert.

Ready to Elevate Your Digital Strategy?

At Wingman DX, we don’t just execute marketing tactics—we build comprehensive strategies that drive real results. Whether you need digital transformation consulting, brand positioning, or a full-scale marketing strategy, we help businesses turn insights into action.

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Insights from your digital co-pilot

MOST RECENT WINGMAN DX BLOGS

FROM THE FLIGHT DECK

Wingman DX Blogs: Navigating the Digital Landscape with a Strategy-First Mindset

Insights from 100+ Wingman DX Blogs: What We’ve Learned

Digital Transformation is More Than a Buzzword

Brand Strategy is the Foundation of Marketing

Marketing Without Strategy is Just Noise

Content is King, But Context is Queen

Ready to Elevate Your Digital Strategy?

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