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MOST RECENT WINGMAN DX BLOGS

Stay informed with the latest insights, updates, and expert opinions on digital strategies from the Wingman DX blog.

Lead Generation in 2025 – Winning the Dogfight with Smarter Strategies

Lead Generation in 2025 The world of Pay-Per-Click (PPC) advertising is evolving at jet speed. As businesses gear up for Lead Generation in 2025, leveraging PPC effectively will require more precision, strategy, and adaptability than ever before. Gone are the days of treating PPC as a “set it and forget it” tactic. Success now demands a cohesive approach, pairing PPC with other marketing channels and ensuring every click lands on a high-performing runway — your landing page. [Wingman’s own David Daigle, Chief AI & Digital Officer will be Speaker at Ultimate Lead Generation Summit on

Buyer Criteria – The Psychology Behind Purchasing Decisions

Understanding buyer criteria – why people buy what they buy – is crucial for businesses aiming to connect deeply with their audience, increase sales, and build long-term relationships. Emotional drivers often outweigh rational factors in purchasing decisions, which makes it vital to craft content and strategies that address both psychological and logical triggers. Emotional Drivers of Purchase Decisions Fear of Missing Out (FOMO) The fear of missing out, or FOMO, is one of the most influential psychological triggers in modern marketing. In today’s hyperconnected world, the fear of being left behind drives consumer behavior.

Wingman 100th Blog: Six Reasons Why Writing a Regular Blog is Imperative in 2021

The Wingman Direct Marketing boutique agency was born in 2019 as a brand refresh from Daigle Direct. Since then, the Wingman crew has endeavoured to writing a regular blog with a lot of informative and entertaining content about many facets of marketing and business in general. We have

Google Ads Monthly Spend Limit Is Finally Here

For two very long decades, advertisers around the world have requested for a Google Ads monthly spend limit. It is only now that that request was delivered upon. On June 1st, advertisers will now be able to set a Google Ads monthly spend limit at

I Feel The Need…The Need for Load Speed

Did you know that the uber-80’s movie Top Gun came out exactly 35 years ago today??!! Your business website – like Tom Cruise – also has a need for speed: Load speed. While design, theme, user navigation, and relevant content are all critical elements of

Momism: ‘Don’t Run With Scissors’ and Six Other Things Mom Said That Can Help You Run Your Business

You heard them all growing up. No matter what part of the world you grew up in, some things are the same. Those eye-rolling, words of advice that Mom would say ad nauseam: aka ‘Momism’. The truth is, your Mom said them because she wanted you to

Cause-Related Marketing: How to make it work for you

When you think of marketing, do you only think of sales? You’re not alone in that thought. However, current marketing doesn’t seek to convince you to buy a product you don’t need. A marketer’s primary directive is to find (target) the customers who are actively

Seven Strategies to Increase Your Revenue from Existing Customers

Your past customers are a huge asset to your business, especially in times like this when leads may be harder to come by. It’s exceedingly important to maintain a strong relationship with your past and existing clients so they stay loyal to your business. Yet,

Seven LinkedIn Myths Stopping Your Growth Debunked

Often in prospect meetings, I hear people tell me that LinkedIn is not right for them. They are worried about using it for one reason or another. Below, Wingman Direct Marketing demystifies and debunks seven LinkedIn myths and why they needn’t be a worry at

Six Game-Changing Digital Marketing Trends in 2021… And Beyond!

We don’t know about you, but it feels like this year is passing by at the speed of light! Rounding the first turn of 2021, now is as good a time as any to reflect on some of the marketing trends that began or became

Five Tips to Make Your Social Media Content Creation Easy

Are you a small business owner with too much on your plate to even think about social media for your brand? We get that feeling. When you own your own business, you must distribute your time in a way that makes sense for your brand

3 Reasons You Need to Link to Social Media from Your Website

It’s 2021 and by now, you know that social media is a must for your business. Remember the days when it was a new thing to have a professional website? Those days are gone. It is not enough anymore. There is far more to your

Five Ways to Promote Your Business Without Talking About…You

The Wingman crew talks with 100+ small businesses and entrepreneurs every year and many share a similar situation – they want to create awareness and get more business, but self-promotion stops them cold. For many of them, marketing is the single most challenging and intimidating

Don’t Just Be a Talking Head…Listen Too! (or The Six Blind Men and the Elephant)

Not too long ago, the Wingman crew was working on a unique social media campaign. The copy had to be just right. The imagery needed to hit it out of the park. The call-to-action needed to be intriguing. The purpose had to be conveyed clearly.

modified broad match - hands typing on keyboard with search and marketing words coming out of the image

Modified Broad Match is Ending. Here’s What You Need to Know

On February 4th, 2021, Google made an announcement that the keyword match type, modified broad match, will be phased out starting tomorrow, February 18th and will be completely removed by July. This isn’t the first time that keyword match types have changed. In fact, it

How long does it take to get website traffic?

You thought you’d have more leads and sales by now! You launched your new website yesterday and still haven’t seen any forms be submitted. A little doubt knocks at your brain and suggests that you wasted your money or were sold magic marketing beans (again

Successful business owners have three bones: a wishbone, a backbone and a funny bone

Vision, ambition, and humility form a winning combination. Lose one, and you may never realize your true potential. Singer and actress Reba McEntire said, “To succeed in life, you need three things: a wishbone, a backbone and a funny bone.” In business, as in life,

5 Things I Learned Working at a Startup

By Vivian Lee, Social Media Marketing Lead at Wingman Direct Marketing (WMDM) Today is my last day at WMDM. In November 2019, I received an email from someone named David Daigle, asking if I was interested in a Digital Marketing position at WMDM. I wasn’t familiar

Securing Your Website Is Table Stakes for SEO in 2021. Here’s What You Need to Know.

“All major internet traffic is going to be encrypted very, very soon.” This is what Jimmy Wales, founder of Wikipedia, said during his keynote speech at IP Expo Europe in 2015. Securing your website is no longer a “nice to have” in 2021—end-to-end encryption is

Wingman DX Blogs: Navigating the Digital Landscape with a Strategy-First Mindset

In the ever-evolving world of digital marketing and transformation, businesses often struggle to connect the dots between tactics and long-term success. At Wingman DX, we’ve published over 100 blogs dissecting the complexities of digital strategy, sharing insights on branding, marketing, and digital adoption. If there’s one takeaway from all our content, it’s this: without a clear strategy, digital efforts become guesswork.

Insights from 100+ Wingman DX Blogs: What We’ve Learned

Through our extensive industry research, real-world case studies, and hands-on experience, we’ve uncovered key themes that drive success in today’s digital-first world:

Digital Transformation is More Than a Buzzword

Businesses that embrace digital adoption—leveraging the right tools, automation, and AI—see measurable growth. It’s not just about using technology; it’s about integrating it into core business processes to drive efficiency and scalability.

Brand Strategy is the Foundation of Marketing

Many businesses focus on marketing tactics without a solid brand strategy. Your brand is more than a logo—it’s the perception, positioning, and messaging that make you stand out. A strong brand strategy aligns every touchpoint with your business goals, ensuring consistency and impact.

Marketing Without Strategy is Just Noise

From PPC to SEO and social media, we’ve explored countless marketing channels. The most successful businesses don’t just run ads—they develop a marketing roadmap that aligns with customer journeys, buyer psychology, and data-driven insights. Tactics come second; strategy comes first.

Content is King, But Context is Queen

Through 100+ blogs, we’ve emphasized the power of storytelling, authenticity, and value-driven content. But great content alone isn’t enough—it needs to be delivered to the right audience, at the right time, on the right platforms to truly convert.

Ready to Elevate Your Digital Strategy?

At Wingman DX, we don’t just execute marketing tactics—we build comprehensive strategies that drive real results. Whether you need digital transformation consulting, brand positioning, or a full-scale marketing strategy, we help businesses turn insights into action.

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Insights from your digital co-pilot

MOST RECENT WINGMAN DX BLOGS

FROM THE FLIGHT DECK

Wingman DX Blogs: Navigating the Digital Landscape with a Strategy-First Mindset

Insights from 100+ Wingman DX Blogs: What We’ve Learned

Digital Transformation is More Than a Buzzword

Brand Strategy is the Foundation of Marketing

Marketing Without Strategy is Just Noise

Content is King, But Context is Queen

Ready to Elevate Your Digital Strategy?

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