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Insights from your digital co-pilot

MOST RECENT WINGMAN DX BLOGS

Stay informed with the latest insights, updates, and expert opinions on digital strategies from the Wingman DX blog.

Lead Generation in 2025 – Winning the Dogfight with Smarter Strategies

Lead Generation in 2025 The world of Pay-Per-Click (PPC) advertising is evolving at jet speed. As businesses gear up for Lead Generation in 2025, leveraging PPC effectively will require more precision, strategy, and adaptability than ever before. Gone are the days of treating PPC as a “set it and forget it” tactic. Success now demands a cohesive approach, pairing PPC with other marketing channels and ensuring every click lands on a high-performing runway — your landing page. [Wingman’s own David Daigle, Chief AI & Digital Officer will be Speaker at Ultimate Lead Generation Summit on

Buyer Criteria – The Psychology Behind Purchasing Decisions

Understanding buyer criteria – why people buy what they buy – is crucial for businesses aiming to connect deeply with their audience, increase sales, and build long-term relationships. Emotional drivers often outweigh rational factors in purchasing decisions, which makes it vital to craft content and strategies that address both psychological and logical triggers. Emotional Drivers of Purchase Decisions Fear of Missing Out (FOMO) The fear of missing out, or FOMO, is one of the most influential psychological triggers in modern marketing. In today’s hyperconnected world, the fear of being left behind drives consumer behavior.

Wingman’s 5 Pillars of Marketing

What are Wingman’s 5 Pillars of Marketing? You’ve heard of Jerome McCarthy’s managerial approach to marketing – the 4-P’s. Product, Place, Price and Promotion make up the Marketing Mix students have been studying since the late 1950’s. Product solves a problem, price defines the value,

6 Tried-And-True Steps to Improve Your Google Ranking

To improve your Google ranking, sometimes you must dip back into tried-and-true tactics. Unlike in the movie, “Field of Dreams,” if you build it, they will NOT come. You have a beautifully designed and developed website. You might even have Pulitzer award worthy content. It

2023 Budgeting Tips!

2023 is right around the corner! Is your business prepared to reach new heights? Every year we at Wingman help businesses set goals for their marketing strategies so that they can head into the new year feeling prepared and confident. Keep reading for some common

5 Strategies to Achieve Work-Life Balance as an Entrepreneur

I don’t usually get this personal online but this past month, I had a health scare and it put a few work-life balance into perspective for me as a husband, as a father and as a business owner. I was sick for over a week

2023 Seasonal Marketing – The Ultimate Planning Guide

Once again, the seasons are changing…the coldest time of the year is upon us. With the cold snowy breeze blowing in the air and the quietness that this season brings has a way of bringing shifts in perspective and habits that your business can use

Facebook Etiquette

Facebook is one of the most widely used social media platforms for businesses, groups, and individuals. With over 2.934 billion users, there is a tremendous opportunity to use it to grow your business. An application with great power also requires great responsibility from its users.

How to Add Direct Mail to Your Digital Marketing Campaign

Why Use Direct Mail in 2023? (Part 3 of 3) Integrating a direct mail and digital marketing campaign can have a profound effect on your marketing efforts. Check out these three uncomplicated ways to integrate mail into your multichannel campaigns: Follow up with an email

Get Better Digital Marketing Results by Leveraging Direct at Every Stage of the Customer Journey

Why Use Direct Mail in 2023? (Part 2 of 3) Your company’s customer journey hourglass capitalizes on digital tactics no doubt. Maybe you are active on social media, dabble in SEO, send emails, etc. Want to know a way to reach your prospects and clients

6 Ways Direct Mail Can Improve Your Digital Marketing Results

Why Use Direct Mail in 2023? (Part 1 of 3) Have you considered using direct mail as a marketing tactic? Chances are you are sending out emails and posting on social media. You may even have a whole digital marketing agency under your belt helping

Are These 6 Marketing Obstacles Keeping Your Small Business Grounded?

There are only so many dollars in your wallet and hours in the day. These are the biggest marketing obstacles in every small business success

Digital Adoption with Wingman Direct Marketing & Digital Advisory

Wingman Digital Advisory’s mission is to make Digital Adoption simple. At Wingman, we believe that it is your mission; we are just here to help see you through to a successful conclusion. We are proud to be on of the first dozen Approved Digital Advisors

5 Big Reasons Why You Need a Social Media Content Calendar

If you post online more than once a week, your business might need a social media content calendar. It is a powerful tool that allows you to keep your thoughts and objectives front of mind. Wingman is of course biased, but an outsourced partner can

Why Online Reviews Are Essential For Your Business

Online reviews and online reputation management are invaluable for consumers who have never tried your product or service and want to know others’ honest experiences with your business. A 2021 survey indicated that 98% of consumers read online reviews for local businesses. First off, it’s

How to Market Your Canadian Home Care Business

Grow your small business with the help of a Wingman. As an entrepreneur and caregiver, you have one of the most fulfilling and challenging jobs. Not only do you spend your days caring for the sick, disabled and/or elderly, but you also have to pour extra

Man presenting to three seated individuals in a boardroom.

How to Market Yourself as a Consultant

Work with a Wingman to create an effective marketing strategy for your consulting business. As a consultant, it almost goes without saying that your business relies on your ability to get clients. However, while you have an expert grasp on your profession of choice — be

6 Months of Marketing Ideas

Is your team brainstorming fresh marketing ideas or full-fledged campaigns right now? Are you hitting a brick wall? Sometimes you just need a hand stimulating ideas. That’s why we publish updated marketing ideas from time to time to give you a head start in your

Digital Adoption with Wingman Advisory

Digital Adoption with Wingman Advisory | At Wingman, we believe that it is your mission; we are just here to help see you through to the end.

11 Ways to Communicate Value in Your Marketing

Most companies suck at the ability to communicate value for their product or service. Ultimately, communicating your value allows you to express your authority and ability to help your audience. It allows you to build trust and to draw their attention to the solutions to

Wingman DX Blogs: Navigating the Digital Landscape with a Strategy-First Mindset

In the ever-evolving world of digital marketing and transformation, businesses often struggle to connect the dots between tactics and long-term success. At Wingman DX, we’ve published over 100 blogs dissecting the complexities of digital strategy, sharing insights on branding, marketing, and digital adoption. If there’s one takeaway from all our content, it’s this: without a clear strategy, digital efforts become guesswork.

Insights from 100+ Wingman DX Blogs: What We’ve Learned

Through our extensive industry research, real-world case studies, and hands-on experience, we’ve uncovered key themes that drive success in today’s digital-first world:

Digital Transformation is More Than a Buzzword

Businesses that embrace digital adoption—leveraging the right tools, automation, and AI—see measurable growth. It’s not just about using technology; it’s about integrating it into core business processes to drive efficiency and scalability.

Brand Strategy is the Foundation of Marketing

Many businesses focus on marketing tactics without a solid brand strategy. Your brand is more than a logo—it’s the perception, positioning, and messaging that make you stand out. A strong brand strategy aligns every touchpoint with your business goals, ensuring consistency and impact.

Marketing Without Strategy is Just Noise

From PPC to SEO and social media, we’ve explored countless marketing channels. The most successful businesses don’t just run ads—they develop a marketing roadmap that aligns with customer journeys, buyer psychology, and data-driven insights. Tactics come second; strategy comes first.

Content is King, But Context is Queen

Through 100+ blogs, we’ve emphasized the power of storytelling, authenticity, and value-driven content. But great content alone isn’t enough—it needs to be delivered to the right audience, at the right time, on the right platforms to truly convert.

Ready to Elevate Your Digital Strategy?

At Wingman DX, we don’t just execute marketing tactics—we build comprehensive strategies that drive real results. Whether you need digital transformation consulting, brand positioning, or a full-scale marketing strategy, we help businesses turn insights into action.

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Insights from your digital co-pilot

MOST RECENT WINGMAN DX BLOGS

FROM THE FLIGHT DECK

Wingman DX Blogs: Navigating the Digital Landscape with a Strategy-First Mindset

Insights from 100+ Wingman DX Blogs: What We’ve Learned

Digital Transformation is More Than a Buzzword

Brand Strategy is the Foundation of Marketing

Marketing Without Strategy is Just Noise

Content is King, But Context is Queen

Ready to Elevate Your Digital Strategy?

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