
Nobody Cares About Your Brands Quality
https://www.youtube.com/watch?v=wbus7puLqrY Here’s What Really Sells If you’re in business, here’s a hard truth: Quality alone won’t make you stand out. Yes, you absolutely need a high-quality product or service. But if your marketing message revolves around “superior quality,” “exceptional customer service,” or “best prices,” you’re saying the same thing as everyone else. And if everyone is saying it, it’s no longer a differentiator. The real key to standing out? Your story. (Embedded YouTube video above is from 2008 tv commercial from Miele Dishwashers titled “The Entrepreneur Kid”.) The Myth of Quality as a Selling Point