6 Months of Marketing Ideas
Is your team brainstorming fresh marketing ideas or full-fledged campaigns right now? Are you hitting a brick wall? Sometimes you just need a hand stimulating ideas. That’s why we publish updated marketing ideas from time to time to give you a head start in your planning. Plan Ahead Marketing campaigns are always better executed when […]
Digital Adoption with Wingman Advisory
Digital Adoption with Wingman Advisory | At Wingman, we believe that it is your mission; we are just here to help see you through to the end.
11 Ways to Communicate Value in Your Marketing
Most companies suck at the ability to communicate value for their product or service. Ultimately, communicating your value allows you to express your authority and ability to help your audience. It allows you to build trust and to draw their attention to the solutions to their problems. They may even become aware of problems they […]
Marketing Plan vs Marketing Strategy
You’re posting on social media; you have blog posts but you’re not seeing any results. What’s the deal? The problem isn’t what you’re doing, it’s why you’re doing it. Marketing Plan vs Marketing Strategy. If your marketing plan efforts are not backed up by a marketing strategy, then that’s probably why you’re not seeing results. […]
Vision vs Strategy vs Roadmap
Vision vs Strategy vs Roadmap. Roadmaps are beautiful. Not just because they are aesthetically pleasing, but because of what they represent. Roadmaps clearly show what you want to achieve and how you will get there. You can create excitement for a big idea and package it in a way that others can understand. But a […]
What Exactly is Digital Marketing?
When I tell people I work in digital marketing strategy, their next question is usually “so what do you actually do?” Most of the time their assumption is that digital marketing = social media marketing. The truth is that this is only a part of what I do. While social media can be a great way […]
7 Benefits of a Digital Adoption Plan For Your Business
Does your organization have a digital adoption plan? Are you focusing on your digital and IT strategy and/or transformation in a way that will help you to push your business forward? Plenty of organizations don’t seem to understand the importance of mapping out what digital adoption they’re currently using, and what technology they will need […]
The Omnichannel Marketing Experience
The Benefits of Driving a Seamless Customer Journey First, what is Omnichannel Marketing? What makes these brands like Coke, McDonald’s and Ford so successful? They practice omnichannel marketing—marketing that looks to supply a seamless buyer experience, regardless of channel or device. From a consumer perspective, the most successful brands are those that can seamlessly weave […]
7 Twitter Bio Ideas to Convert Visitors Into Followers
Your Twitter bio is your brand’s introduction to the world. You have 160 characters to define your brand, establish its personality and be memorable. Are you doing your business justice in this space? The first thing your audience sees when they search for your brand on Twitter is your Twitter bio. There are 300+ million […]
Wingman Named Authorized CDAP Digital Advisor
Digital Adoption with Wingman Advisory | At Wingman, we believe that it is your mission; we are just here to help see you through to the end.
