40-Year-Old Tractors and Direct Mail Get Used Because They Work
Did you know that many farmers today are buying 40-year-old tractors because they work, they are easy to maintain and cost less overall than their modern counterparts? The tractors manufactured in the late 1970s and 1980s look and run like modern tractors, yield the same results, but lack the computer components that drive up costs […]
Which Direct Mail Service Option is Best for you?
This blog isn’t an attempt to convince you Direct Mail works. It does! (see previous blogs here and here.) Below is simply an easy to understand overview of what type of Canada Post delivery service to use for what kind of communication. Neighbourhood Mail (NM) allows you to target a specific geographical area. Postal Code […]
WMDM Surpasses 50% of its $5,000 Annual Donation Goal
Christmas is the season of giving. With that in mind, Wingman Direct Marketing is happy to share that in the first 4 months of our fiscal year, we have already hit 53.4% of our annual donation goals. Through WMDM ’s Wingman Wishes initiative, we have committed to donating $5,000 annually to the local Make a […]
Marketing Trends 2020
New Decade, New Trends. Each year brings a new, novel method of presenting content to users, and 2020 is no exception. This year brings some exciting new toys for marketers to use that pushes our creative and analytical juices to new levels and we wanted to share our insights with you. We can’t wait to […]
11 Common-Sense Reasons to Outsource Your Marketing “Stuff” to an Agency
Updated August 18th, 2021 Marketing works. There’s no debating that fact. But it’s not easy. There are many forms of online and offline marketing—their rules, specifications and best practices are different and ever-changing. Most business owners are not marketing experts. You do what you do and know it inside out. But you need help creating […]
One Size Does Not Fit All: Responsive Design
With the abundance of smart, connected devices flowing in the market, your website needs to adapt to any screen size. It’s very common nowadays for consumers to own more than one device per person. In 2017, an analysis was done by GlobalWebIndex on the number of devices an average person owned. It turns out that […]
List. Offer. Creative. You Need All Three to Work or Nothing Does
Whether it is Mail, a social post, an email, or a newspaper ad, you need all three for success. List (Target Market), Offer (Pricing and Value Proposition) and Creative (Layout and Branding) are the three legs of the Marketing “stool.” Working together in tandem results in solid and sturdy marketing. Remove or produce inadequately any […]
Hello from the flight deck of Wingman!
As some of you might have noticed over the last few weeks, Daigle Direct has been making subtle announcements of things to come. So today, after three years of success as a solopreneur in business consulting, I am extremely proud to announce the launch of an updated company name and brand identity, which includes new […]
Daycare Marketing Strategies
Work with a Wingman to attract more parents to your childcare business. Caring for children keeps you busy. After all the playtime, learning, snack time, story time and running around after little ones all day it’s difficult to feel motivated to develop a solutions-driven marketing strategy. Yet, you know that a promotional plan is critical to the growth of your daycare […]
Canadian Plumber Marketing Solutions
Work with a Wingman to grow your small business. You’ve finally done it. You started your own plumbing business and already, word-of-mouth referrals from your community have caused the calls to start coming in. However, in today’s economy the support of your friends and neighbours is not enough and you are looking to grow your plumbing business. You know marketing is the way […]
