SEM 101 Part 4: Low-Intent and Competitor Keyword Campaigns
Low-intent and Competitor Keyword Campaigns is is the fourth and final part of our SEM 101 blog series! Looking for the other parts? You can find them below: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does Quality Score Work in Search […]
3 Years as a Startup: 10 Tips for Entrepreneurs That We’ve Learned
From David Daigle, Crew Chief at Wingman Direct Marketing (WMDM) Three years ago, I wrote on my personal Facebook wall (do they still call it that?), that my “One Day” has officially become “Day One.” I became an entrepreneur. On August 9, 2017, I incorporated my business, making the huge leap of faith to carve out my own […]
SEM 101 Part 3: Branded and High-Intent Keyword Campaigns
This is Part 3 of our Search Engine Marketing (SEM) series which will focus on branded and high-intent keyword campaigns. If you’re just joining us now, you can find the other parts here: Part 1: Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing Part 2: SEM 101 (Part 2): How Does […]
SEM 101 (Part 2): How Does Quality Score Work In Search Engine Marketing? [SEM]
This is part 2 of a 4-part blog series on search engine marketing (SEM). This blog will go over the ins and outs of how quality score works in SEM. You can read any of the other 3 blogs by clicking any of the links below! Part 1: Keyword, CPC, CTR, and More: Your 101 […]
Spring Cleaning Your Digital Presence (in Summer)
Spring 2020 has come and gone. ‘Nuff Said. If you didn’t get around to your spring cleaning last season, no one will hold it against you. However, it is a good idea to review your online presence a couple times a year. In with the new and out with the old. Your website is your digital business card and needs […]
Keyword, CPC, CTR, and More: Your 101 Guide to Search Engine Marketing (SEM)
This is a 4-part series on the foundations of search engine marketing (SEM). This one will focus on Keyword, Cost-Per-Click (CPC), Click-Through-Rate (CTR) and more. You can read the other blog parts by following the links below. Part 2: SEM 101 (Part 2): How Does Quality Score Work In Search Engine Marketing? Part 3: SEM […]
6 Reasons to Outsource Your Direct Marketing to Wingman Direct
We all want to save money, cut corners here and there to save a buck. However, communicating to your prospects or current customers is not an area you want to miss the mark on. How you communicate to your end recipients has long-lasting—positive or negative—impacts on your brand. Direct marketing companies help you avoid common […]
7 Ways Direct Mail Marketing Can Be a Silver Bullet for Your Business
Your marketing efforts, online or offline, need to demonstrate a strong benefit for your customer, promote a solution, and persuade them to take clearly defined action. The pandemic has changed everyone’s priorities. As we head towards a new normalcy, you may want to rethink your marketing strategy. Any plans you made pre-pandemic are likely off […]
Copy vs. Content: Fish Wrap vs. Fish Food
“Content is King.” “Content Marketing.” “Paid Content.” “Content Management System.” The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of it) has become a driving source of new business. It seems every marketing and advertising pundit, advisor and agency (including Wingman) is selling the idea that content—and lots […]
Donations to Calgary Food Bank: Your $1 Becomes $5
Photo courtesy of Calgary Food Bank. Did you know that for every $1 donated to the Calgary Food Bank, they can distribute the equivalent of $5 worth of food to families in the community that need it? We bet you didn’t realize how valuable your financial donations to were! In April, Wingman Direct Marketing hosted […]
