12 Days of Christmas: Holiday Marketing Ideas for Small Businesses
Ah, the holidays… The happiest time of year filled with fun, family, friends, food… and stress. And let’s face it: the stress is only magnified for small business owners like you. If the past few months are any indication, everyone will still be buttoning up their plans just weeks (and final hours!) leading up to […]
What Does Your Branding Say About Your Business?
Look at your business’ branding for a moment. Is it made up of different colours, logos, and voices? What do you think your branding says about your business? To be clear, your brand and your branding are two separate things. You have 100% control over your branding, but your brand is in the hands of […]
8.5 Ways to Budget Your Marketing for 2021
Since the new year is almost upon us [and 2020 can’t end soon enough, eh? 😉 ], we at Wingman thought we would itemize a few of the more common marketing budget strategies to assist you in getting your 2021 marketing books in order. If 2020 taught us anything, it is to plan ahead but […]
Small Business Owner vs. Entrepreneur: Which One Are You?
By David Daigle, Crew Chief at Wingman Direct Marketing This week is Calgary Small Business Week. Yesterday, through the Calgary Chamber of Commerce, I had the privilege of presenting a workshop to fellow small business leaders on the topic of Marketing Strategy: Back to the Basics. It was an extremely enjoyable moment for me as I got to pay it […]
Five ways WMDM uses ‘Wingmanning’ to Have your Back
In a 2019 GQ article, author Sophia Benoit described “How to be a good Wingman.” Movies portray the Wingman assisting their friend in their pursuit of someone they find attractive. Wingman Direct Marketing (WMDM) favours the flight terminology that defines “Wingman” as a pilot who supports and protects the flight lead in potentially dangerous flying environments. […]
Let’s Talk Colour – Designing for Online and Offline Mediums (Part 2)
In last week’s blog, we explained the differences between offline, print-oriented colour frameworks (PMS and CMYK) and online, screen colour frameworks (RGB and HEX). We also covered when to use each of them. But what if you are designing for both online AND offline? Colour needs to appear the same to the naked eye on both mediums. […]
Let’s Talk Colour – What’s the Difference between RGB, CMYK, HEX and PMS? (Part 1)
One of the first steps in every brand development project for a client is the generation of a powerful and meaningful colour palette. Colour is a very important part of your branding. It’s often the first thing someone will remember about a brand and plays a huge part in how they feel towards it. There is a significant amount […]
10 Voice Search Statistics Businesses Need to Know in 2020
The world has seen some massive shifts in 2020, but when it comes to the world of search this year, no other segment has grown larger than voice search. So, it is official: we talk to computers and computers talk to us back. We tell them to order us food when we’re hungry and play […]
Google Will Be Killing Third Party Cookies by 2022 on Chrome. What You Need to Know.
Google has announced recently that Chrome, Google’s cross-platform web browser, will completely restrict the use of third-party cookies by 2022. Thankfully, they have decided to phase it out slowly instead of an instant switch. Of course, Google isn’t the first internet browser to do so. With Mozilla’s Enhanced Tracking Protection (ETP) and Apple’s Intelligent Tracking Prevention (ITP), Firefox and Safari now […]
6 Months of Seasonal Marketing Ideas (Part 2)
Yup, you smelled correctly. That is definitely pumpkin spice in the air. How can your business take advantage of the seasons to prop up your campaigns? There is an almost limitless number of upcoming special days to make your Fall and Winter seasonal marketing campaigns timely. We at Wingman have collected 15 end-of-year and new year dates to […]
