Five Tips to Make Your Social Media Content Creation Easy
Are you a small business owner with too much on your plate to even think about social media for your brand? We get that feeling. When you own your own business, you must distribute your time in a way that makes sense for your brand to grow. For this reason, some entrepreneurs disregard social media, […]
3 Reasons You Need to Link to Social Media from Your Website
It’s 2021 and by now, you know that social media is a must for your business. Remember the days when it was a new thing to have a professional website? Those days are gone. It is not enough anymore. There is far more to your online presence than was necessary in previous years. Today, the […]
Five Ways to Promote Your Business Without Talking About…You
The Wingman crew talks with 100+ small businesses and entrepreneurs every year and many share a similar situation – they want to create awareness and get more business, but self-promotion stops them cold. For many of them, marketing is the single most challenging and intimidating aspect of running their business. They are amazing at what […]
Don’t Just Be a Talking Head…Listen Too! (or The Six Blind Men and the Elephant)
Not too long ago, the Wingman crew was working on a unique social media campaign. The copy had to be just right. The imagery needed to hit it out of the park. The call-to-action needed to be intriguing. The purpose had to be conveyed clearly. The Wingman crew was represented well in this instance having […]
Modified Broad Match is Ending. Here’s What You Need to Know
On February 4th, 2021, Google made an announcement that the keyword match type, modified broad match, will be phased out starting tomorrow, February 18th and will be completely removed by July. This isn’t the first time that keyword match types have changed. In fact, it is the fifth: 2014, Google ended support for “pure” exact […]
How long does it take to get website traffic?
You thought you’d have more leads and sales by now! You launched your new website yesterday and still haven’t seen any forms be submitted. A little doubt knocks at your brain and suggests that you wasted your money or were sold magic marketing beans (again maybe?). The Wingman crew wants to shed light on some […]
Successful business owners have three bones: a wishbone, a backbone and a funny bone
Vision, ambition, and humility form a winning combination. Lose one, and you may never realize your true potential. Singer and actress Reba McEntire said, “To succeed in life, you need three things: a wishbone, a backbone and a funny bone.” In business, as in life, McEntire is incredibly accurate in her assessment. She suggests that […]
5 Things I Learned Working at a Startup
By Vivian Lee, Social Media Marketing Lead at Wingman Direct Marketing (WMDM) Today is my last day at WMDM. In November 2019, I received an email from someone named David Daigle, asking if I was interested in a Digital Marketing position at WMDM. I wasn’t familiar with WMDM at the time, and an initial Google search […]
Securing Your Website Is Table Stakes for SEO in 2021. Here’s What You Need to Know.
“All major internet traffic is going to be encrypted very, very soon.” This is what Jimmy Wales, founder of Wikipedia, said during his keynote speech at IP Expo Europe in 2015. Securing your website is no longer a “nice to have” in 2021—end-to-end encryption is now a “must have” with TLS or SSL certificate. Not […]
5 Digital Marketing Trends in 2021
Let’s be honest—2020 has been a crazy year for everyone. COVID-19 has brought changes to our lives, to society, and how we handle our business. The global pandemic has—quite literally—permanently shifted the views of our peers alike. Consumers are turning to digital mediums as an integral channel to purchase goods at an ever-increasing rate. Businesses […]
