5 Reasons to Keep Your Personal and Professional Social Media Separate
Most people enjoy using social media accounts. Therefore, it’s tempting to use your existing social media profiles for business use. However, social media for business is extremely different than social media for personal use. While the broad concepts are somewhat similar, there are several key differences as the article below will reveal. Below are five reasons to keep your personal and professional social […]
Wingman 100th Blog: Six Reasons Why Writing a Regular Blog is Imperative in 2021
The Wingman Direct Marketing boutique agency was born in 2019 as a brand refresh from Daigle Direct. Since then, the Wingman crew has endeavoured to writing a regular blog with a lot of informative and entertaining content about many facets of marketing and business in general. We have published over 700 social media posts in that time and […]
Google Ads Monthly Spend Limit Is Finally Here
For two very long decades, advertisers around the world have requested for a Google Ads monthly spend limit. It is only now that that request was delivered upon. On June 1st, advertisers will now be able to set a Google Ads monthly spend limit at the account level. Why is this such a big deal? […]
Top 8 Digital Marketing Questions Wingman Team Gets Asked
The world rapidly thrust businesses like yours to become increasingly digital with the continuing impact of the global pandemic in the past year and a half. Companies across all sectors are looking for ways to transition their marketing investments from traditional to digital marketing solutions. The Wingman Crew has been keeping notes on what small […]
I Feel The Need…The Need for Load Speed
Did you know that the uber-80’s movie Top Gun came out exactly 35 years ago today??!! Your business website – like Tom Cruise – also has a need for speed: Load speed. While design, theme, user navigation, and relevant content are all critical elements of a good website, one thing many DIY designers and developers […]
Momism: ‘Don’t Run With Scissors’ and Six Other Things Mom Said That Can Help You Run Your Business
You heard them all growing up. No matter what part of the world you grew up in, some things are the same. Those eye-rolling, words of advice that Mom would say ad nauseam: aka ‘Momism’. The truth is, your Mom said them because she wanted you to be safe and happy and the best you that you could […]
Cause-Related Marketing: How to make it work for you
When you think of marketing, do you only think of sales? You’re not alone in that thought. However, current marketing doesn’t seek to convince you to buy a product you don’t need. A marketer’s primary directive is to find (target) the customers who are actively seeking a solution to the problem our clients solve. A […]
Seven Strategies to Increase Your Revenue from Existing Customers
Your past customers are a huge asset to your business, especially in times like this when leads may be harder to come by. It’s exceedingly important to maintain a strong relationship with your past and existing clients so they stay loyal to your business. Yet, many small businesses spend most of their marketing dollars on […]
Seven LinkedIn Myths Stopping Your Growth Debunked
Often in prospect meetings, I hear people tell me that LinkedIn is not right for them. They are worried about using it for one reason or another. Below, Wingman Direct Marketing demystifies and debunks seven LinkedIn myths and why they needn’t be a worry at all. LinkedIn Myth 1: LinkedIn is a ‘time suck’ Fact: […]
Six Game-Changing Digital Marketing Trends in 2021… And Beyond!
We don’t know about you, but it feels like this year is passing by at the speed of light! Rounding the first turn of 2021, now is as good a time as any to reflect on some of the marketing trends that began or became amplified in 2020. We have compiled a list of six […]
