Buyer Criteria – The Psychology Behind Purchasing Decisions
Understanding buyer criteria – why people buy what they buy – is crucial for businesses aiming to connect deeply with their audience, increase sales, and build long-term relationships. Emotional drivers often outweigh rational factors in purchasing decisions, which makes it vital to craft content and strategies that address both psychological and logical triggers. Emotional […]
Business Networking Event at the Thrift Store
Introduction Have you ever walked into a thrift store with a preset agenda, hoping to find one very specific item, only to leave empty-handed and frustrated? Now, imagine going in with no expectations, just the thrill of the hunt, and stumbling upon a rare treasure you didn’t even know you wanted. The same principle applies […]
Portfolio – Health Tech
Portfolio: Access eHealth Technology Brand Strategy, Marketing Strategy & Execution, Sales Management, Web Design & Development Access eHealth Technology OVERVIEW Founded in 2019, Access eHealth had a name and a vision. Beyond that, it needed an identity and digital presence starting with brand design and development starting with logo design all the way to sales […]
10 Tools to Boost Your Digital Adoption Efforts
Digital adoption has become a critical aspect for businesses across various industries. Embracing digital tools and technologies is no longer an option but a necessity for staying competitive in the modern landscape. However, implementing and adopting these digital solutions can be challenging without the right tools and strategies in place. In this article, we will […]
Soaring Beyond Labels: Women in Marketing Inspire Inclusion at Wingman
In the dynamic world of marketing, women are not just breaking through glass ceilings but shattering stereotypes that have confined them for decades. At Wingman, we believe in defying expectations, and our female marketers are a testament to that. In honour of International Women’s Day, this blog explores how women in marketing are inspiring inclusion […]
Feeling Peachy Keen in 2024!
Peach Fuzz: Pantone’s 2024 Color of the Year Celebrating a Quarter-Century of Color Trends As the world embraced the festive season a few months back, Pantone, the global authority on color, unwrapped its gift to the design and fashion community: Peach Fuzz (13-1023), the 2024 Pantone Color of the Year. This delicate hue, nestled between […]
Soaring Above the Competition with a Dynamic Digital Presence
In the vast expanse of the dynamic digital universe, your business’s presence can either blaze across the screen like a fighter jet or fade away like a forgotten echo. Imagine your brand’s digital footprint as the contrails of a jet fighter – those white streaks that crisscross the blue sky, impossible to ignore. They signify power, speed, […]
Digital Adoption: Breaking Down Barriers for Canadian Small Businesses
In today’s rapidly evolving digital landscape, small businesses face numerous challenges when it comes to adopting and leveraging digital technologies. While larger corporations have the resources and expertise to navigate this digital transformation smoothly, small businesses often struggle to keep up with the pace of change. However, with the right strategies and support, Canadian small […]
The Future of Digital Adoption in Canadian Businesses
In today’s rapidly evolving technological landscape, digital adoption has become a crucial factor for the success of businesses across various industries. With the advancement of digital technologies and the increasing reliance on the internet, Canadian businesses are recognizing the need to embrace digital transformation to stay competitive and thrive in the modern marketplace. This article […]
The Role of Digital Adoption in Driving Innovation in Canadian Businesses
Digital adoption has become a critical factor in driving innovation within Canadian businesses. As technology continues to advance at a rapid pace, organizations that embrace digital transformation are gaining a competitive edge and reaping numerous benefits. In this article, we will explore the significant role that digital adoption plays in fostering innovation in Canadian businesses, […]
