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Insights (Blogs) from your digital co-pilot

RECENT CDAP BLOGS

Omnichannel Marketing

7 Benefits of a Digital Adoption Plan For Your Business 

Does your organization have a digital adoption plan? Are you focusing on your digital and IT strategy and/or transformation in a way that will help you to push your business forward?  Plenty of organizations don’t seem to understand the importance of mapping out what digital adoption they’re currently using, and what technology they will need in the future. It helps

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Omnichannel Marketing

The Omnichannel Marketing Experience 

The Benefits of Driving a Seamless Customer Journey   First, what is Omnichannel Marketing? What makes these brands like Coke, McDonald’s and Ford so successful? They practice omnichannel marketing—marketing that looks to supply a seamless buyer experience, regardless of channel or device.   From a consumer perspective, the most successful brands are those that can seamlessly weave themselves into their buyers’ lives.

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Twitter Bio

7 Twitter Bio Ideas to Convert Visitors Into Followers 

Your Twitter bio is your brand’s introduction to the world. You have 160 characters to define your brand, establish its personality and be memorable. Are you doing your business justice in this space? The first thing your audience sees when they search for your brand on Twitter is your Twitter bio.   There are 300+ million daily active users on Twitter.

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optimize your written content

4 Tips to Optimize your Written Content for Voice Search

“Hey google, what is the best ice cream shop near me?” Who doesn’t love the ease of asking your smartphone a question and turning up instant, hands-free results? For questions that need addressing in the middle of a baking session, walk, or simply while multitasking other responsibilities, the voice search function is an ultra handy innovation that has gained massive

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Direct Marketing in Your Marketing Hourglass

Are You Leveraging Direct Mail in Your Marketing Hourglass? 

Your company’s customer journey hourglass capitalizes on digital tactics no doubt. Maybe you are active on social media, dabble in SEO, send emails, etc. Want to know a way to reach your prospects and clients with a higher Return on Investment (ROI)? Do you have direct mail in your marketing hourglass? You can reach out to a prospect sending them

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Marketing Mistakes

5 Digital Marketing Mistakes to Avoid in 2022

The opportunity to promote your business online has surged since the pandemic, making it worthwhile to explore ways you can maximize your reach. Scrambling to figure it out while managing all the other responsibilities you juggle as a small business owner can be daunting – we can help. Our time in the digital marketing biz has allowed us to observe

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