It can be difficult to implement proper marketing strategies for your locksmith business. Connecting with your customers and engaging with them is so important in order to grow and succeed as a business. Continue reading to learn about the 4 ways to market your locksmith business.
We understand it can tricky to come up with the right marketing tactics for your locksmith company. While focusing on providing the best possible services to your customers, let the Wingman crew help take some stress away when it comes to marketing for your business.
Our team of expert marketers are equipped with all the tools you need to work with you and create a marketing strategy designed to help your locksmith business grow.
Read on to discover 4 ways to market your locksmith business, and how outsourcing your marketing needs to Wingman is in your best interest.
1. Social Media
Social media platforms are essential to your painting business. Allowing you to target potential customers and connect with your customers.
While promoting your brand on social media you can also build loyalty with your customers as well. Your customers will appreciate you interacting with them on social media platforms to gain their trust, showing you care about your clients questions and opinions.
Use your social media posts to inform clients of current promotions and interesting facts about your business You can also post helpful tips or news about your industry to help engage customers.
2. Create a Landing Page
In today’s digital age, it is imperative to have some level of online presence — especially as customers are more likely to view a company with a website as more professional and trustworthy.
While a comprehensive website is useful for marketing your locksmith business, so is a landing page. A landing page differs from a website in that it’s only one page that provides potential customers with all the essential information about your company, while also funnelling them towards a clear call-to-action.
For instance, your landing page may present a contact form for client’s interested in obtaining a quote for installing a new lock, or a booking service for customers that require a new security system.
3. Utilize Direct Mail
While having an online marketing strategy is crucial to garnering more business for your locksmith business, another one of the most effective ways to stand out from digital clutter is through a direct mail campaign.
Our company has decades of experience in managing direct mail campaigns, having distributed nearly 750 million mailing pieces across North America. Working with you, we can create a direct mail campaign that:
- Connects meaningfully with your target market. Direct mail campaigns can be highly personalized to the people you want to reach. Not only can direct mail integrate all five senses — even taste — whereas online ads only highlight two, but tangible pieces of advertising also have a longer shelf-life. Your advertisements will be available for prospects to refer to time and time again — possibly even finding a home in a highly visible area of a lead’s home, such as on the fridge or phone table.
- Communicates your key messaging effectively. Since direct mail is a novel experience for many people today — as so much of advertising has moved online — your messaging, branding and locksmith company’s name will be all the more memorable to your target audience.
4. Take Advantage of CRM
How do you currently track quotes, invoices and customer information? Whereas spreadsheets can be confusing and pen and paper easy to misplace, a Customer Relationship Management system — or CRM system — is ideal for saving all your client information in one place.
Additionally, a CRM system is the perfect place to store photos and notes about each job your business completes. This way, should a customer have a problem with the new lock you installed or a follow-up question regarding their new security system, any employee can offer outstanding customer service because he or she has access to all the necessary information.
At WMDM, we can help you find the perfect CRM system for your locksmith business’ needs. We are platform agnostic, meaning that we will deliver an unbiased report highlighting your different options.
Book a Wingman Today
Have these marketing tips for your locksmith business given inspired you to work with Wingman and grow your company? Discover our full range of services or book a Wingman today to get started.
