Have you thought about your digital marketing strategies as a manufacturer? It can be difficult to manage a manufacturing company while also implementing the proper marketing strategies. Many manufacturers rely on old ways of marketing but at Wingman we want to help you optimize your marketing to get the best results. Continue reading to discover the best digital marketing strategies for manufacturers.
At Wingman we understand it can be hard to find the time to optimize the right marketing strategies while also focusing on your business. Let our team of experts help guide you through your digital marketing journey ensuring the proper targeted marketing strategies are put in place.
Continue reading to learn more about digital marketing strategies for manufacturers and how to implement the best practices for your company.
Email Marketing
Email marketing is an inexpensive marketing tool to help your business engage with your customers in a personalized way. This marketing strategy allows you to connect with current clients or reach out to new potential customers. Our Wingman crew can work with your business to create an email marketing strategy that:
- Brings awareness to your brand. With email marketing you are able to spread the word to clients about important news or updates about your services ultimately bringing more awareness to your manufacturing company.
- Build meaningful connections. By sending out personalized emails to each of your customers you are able to build a deeper connection with your clients. Building trust between your customers is very important as this can ensure growth and success within your company.
Refresh Your Website
Often at Wingman, we work with clients who have aesthetically pleasing websites with little substance, or whose sites are outdated and in need of re-branding. Our creative crew can work with your manufacturing company to develop a website design that both:
- Articulates your unique company and products through an online platform. Your quality product sets your manufacturing business apart from the competition, and as a lead is researching their next vendor online it’s integral that your business stands out. Having a website that communicates your brand story and is functional and easy to use is key in converting leads to customers.
- Drives leads through the sales funnel while building trust in your company. Ultimately, your website not only informs prospective buyers about your product, company history and brand values — thus building trust getting to know your business — but it also ushers potential clients through the sales funnel. Customers should be able to learn what they need to know about your products and feel confident connecting with you to make a purchase or ordering what they need online.
Implement a Content Marketing Strategy
Does your website already have a blog? If not, it should. If so, does that blog utilize a clear content marketing strategy?
At Wingman, our crew is well-versed in researching, creating and implementing content marketing strategies that are designed to:
- Empower readers through giving them added value and practical knowledge. Whatever your manufacturing industry may be — whether petroleum, coal, plastics and rubber or fabricated metal — you possess a lot of insight that the average consumer may not know. Help them feel he or she is making the right decision by going into business with your company through illustrating your professional expertise and giving consumers a greater understanding of your industry.
- Drive traffic to your website. Content marketing is an ideal way to drive more traffic to your website. As consumers search frequently asked questions that you provide answers to, you increase the chance your website will be discovered through leads landing on one of your blog articles. To help search engines guide consumers to your blog, check out our next tip.
Utilize SEO
As you have begun thinking about working with an agency to develop your digital marketing strategy, you have likely heard this acronym pop up. Search Engine Optimization (SEO) relates to organically preparing a piece of content to be more easily found by search engines.
SEO is very important when it comes to digital marketing especially for manufacturers. Proper usage of SEO can help drive more attention to your website allowing you to connect with existing or new clients. This digital marketing strategy will help your manufacturing company promote your services to new potential clients.
Our expert team can help you create blog posts that utilize best SEO practices — such as designing articles around what your target audience is looking for and incorporating short and longtail keywords. This will help your website be found by a search engine as it “crawls” the web looking to pull-up helpful and relevant results for a consumer.
Book a Wingman Today
Ready to discover more about digital marketing strategies for manufacturers? View our full range of services or book a Wingman today to get started.
