Portfolio: Billy's Pizza & More
Brand Strategy & Development
Marketing Strategy & Execution
Sales Management
Web Design & Development
Billy's Pizza & More
OVERVIEW
Billy’s Pizza & More is a second-generation family business established in 1972, nestled in the heart of Calgary, Alberta.
Founded by a passionate father/son duo, the restaurant has consistently delivered a delectable fusion of flavours, warm hospitality, and a cozy atmosphere that keeps patrons coming back for more.
CHALLENGES
Our primary marketing objective was to modernize Billy’s Pizza & More’s brand identity, expand online sales through the development of an e-commerce website, and nurture customer relationships through effective direct marketing, list management, and online advertising.
By doing so, we aimed to position Billy’s Pizza & More as the go-to destination for delicious and convenient pizza and related offerings, fostering brand loyalty and sustainable business growth.
COMPANY DETAILS
Billy’s Pizza & More is a second-generation family business established in 1972, nestled in the heart of Calgary, Alberta.
Founded by a passionate father/son duo, the restaurant has consistently delivered a delectable fusion of flavours, warm hospitality, and a cozy atmosphere that keeps patrons coming back for more.
Operating since 1972
SECTOR
Restaurant, Home Delivery, Sports Pub
HOME BASE
Calgary, AB
SOLUTIONS
Access eHealth’s solutions encompass an in-depth strategy first marketing plan that lays the foundation of their business objectives through thorough examinations of target audience, market trends, and competitors.
Full Restaurant collateral overhaul - outdoor signage, posters, social media templates, menus, POS
Enhanced Digital Marketing including GBP, social media, content, paid ads, SEO, and more
Geo-fenced Direct Mail and digital signage, loyalty campaigns, online ordering across multiple platforms
Website Strategy, Design & Development for online ordering (pickup and delivery) and in-person foot traffic.
Optimization of all loyalty and Google Business Profile setup, Cross-branded marketing with neighbour (Comedy Cave)
Menu design and development, table talkers, posters, signage
BENEFITS
1
Full Brand Design & Development
Designed the brand’s visual identity, including the logo, colour palette, typography, and brand messaging.
Ensure the brand reflects Billy’s Pizza & More’s commitment to quality and innovation while maintaining its signature charm.
2
Build Awareness through Web & Digital Marketing
Website Design
Created a user-friendly and visually appealing e-commerce website that enables customers to easily browse the menu, place orders, and enjoy a seamless online shopping experience. Ensure secure payment processing and mobile responsiveness.
SEO
Optimized the website for search engines (SEO) to improve online discoverability.
Social Media
Engaged in the creation and maintenance of social platforms across multiple channels. Developed, designed, and published social posts according to a regular monthly schedule.
3
Improve operating organization through cohesive online and offline content & documentation for sales and marketing
Graphic Design
Designed menu and signage maintaining a cohesive brand identity across all touch points.
Direct Marketing
Developed, designed, and distributed direct mail campaigns to an optimal target market.
List Management
Segment and manage customer lists effectively to personalize marketing communications.
Online Advertising
Create and publish Online Ads to promote new offerings and/or services.