Portfolio: Access eHealth Technology
Brand Strategy, Marketing Strategy & Execution, Sales Management, Web Design & Development
Access eHealth Technology
OVERVIEW
Founded in 2019, Access eHealth had a name and a vision. Beyond that, it needed an identity and digital presence starting with brand design and development starting with logo design all the way to sales crew collateral and website.
The Access eHealth EMR application is built on the principle that the right care to the right patient at the right time should be paramount in everyday health interactions.
CHALLENGES
Our core marketing objective is to establish a robust brand presence for Access eHealth, a leader in the eHealth industry. Through the development of a well-defined marketing strategy, our goal is to position Access eHealth as a trusted authority and resource in the eHealth sector. This will enable us to engage target audiences effectively and foster brand recognition, loyalty, and growth.
COMPANY DETAILS
Access eHealth is a privately owned health informatics technology company providing cloud-based productivity solutions to be used by clinics and health facilities to improve care to their patients.
Operating since 2019
SECTOR
Tele-Health, Health Tech, Health & Wellness
HOME BASE
Calgary, AB
SOLUTIONS
Access eHealth’s solutions encompass an in-depth strategy first marketing plan that lays the foundation of their business objectives through thorough examinations of target audience, market trends, and competitors.
Brand Design & Development
Enhanced Digital Marketing including social media, content, paid ads, SEO, and more
Persona Development, value proposition design, sales team planning, recruitment & sales management
Website Strategy, Design & Development for 3 key persona stakeholders: long-term care (LTC) facility administrators, front-line nurses and care providers, and families of LTC patients.
Trade Show strategy, design, development and communications
Digital Documentation & Centralization
BENEFITS
1
Full Brand Design & Development
Developed and designed cohesive banding across all channels that included developing a memorable logo, colour palette, typography, and visual style guidelines.
Involved in researching and understanding the needs, preferences, and pain points of healthcare professionals, patients, policymakers, and other stakeholders.
2
Build Awareness through Web & Digital Marketing
Leveraged a total online presence model where all tactics are working together to move prospects from awareness phase through to loyalty & referral phase.
3
Improve operating organization through cohesive online and offline content & documentation for sales and marketing
Developed detailed buyer personas representing Access eHealth’s key target audiences. Ensured adherence to consistence use of branding elements across all touch points.
Designed all print collateral to focus on buyer personas and meet company sales objectives.
Managed the execution of print collateral and trade show collateral keeping print costs as affordable as possible.
