CASE STUDY

Using Digital to Enhance Entertainment

Canadian Digital Adoption Program (CDAP) Grant Recipient

OVERVIEW

Successful organizations everywhere are embracing Digital Adoption because they understand it is the single most important opportunity that enables them to use technologies across all aspects of their business.

CHALLENGES

As an in-person entertainment destination, adjusting to post pandemic lifestyle changes are a real challenge. This client was keen to find new solutions to create awareness, convert leads into in-person ticket purchasers, and find new sources of income to drive the business back to pre-pandemic operation revenues.

COMPANY DETAILS

One of the city’s longest standing entertainment venues with a focus on providing in-person entertainment and variety shows.

Operating since 2013

SECTOR

Drinking Establishments / Full Service Restaurants / Theatre & Dinner Theatre

HOME BASE

Calgary, AB

SOLUTIONS

For this client, we identified 3 key areas of opportunity in which digital adoption strategies will have immediate impact on their operational enhancements and growth potential.

Enhanced Digital Marketing

Integrated POS System

Live Streaming Accessibility

BENEFITS

1

Building brand awareness through digital marketing

Leverage a total online presence model where all tactics are working together to move prospects from the awareness phase through to the loyalty & referral phase.

2

Upgrade integrated POS hardware and software

Research and choose a new point of sales (POS) system to help streamline every aspect of the service operations and inventory tracking.

3

Development of event-based online video streaming

This initiative will serve as a new additional revenue stream for the client to expand operations and to serve a wider audience with more flexible accessibility options. 

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