Are you an electrician who wants to grow your business with digital marketing? Running a business while implementing the proper marketing strategies can be tough. Unsure of how to market your electrician business to it’s full potential? Continue reading to find out the top 4 marketing ideas for electricians.
We understand, you have a lot on your plate providing outstanding customer service to clients requiring electrical work. Taking on marketing while also trying to give the best possible services to your customers can be tough. Let the Wingman crew take some of the pressure off by assisting your electrical business with your marketing strategies.
Read on to learn about the top 4 marketing ideas for electricians, and how Wingman can make the difference in helping your small business take flight.
Email Marketing
An important marketing tool for electricians is email marketing. This is an inexpensive way to get your content out to current and potential clients. Utilizing this marketing tool can allow you to ultimately grow the success of your business.
At Wingman, we can ensure your email marketing reaches the right people, while displaying an engaging message by:
- Building trust between your customers. Whether you send out newsletters or a digital email to your client base, you are engaging with your customers while also promoting your services. Your clients will appreciate the relationship you are trying to build with them by personally sending them a customized email or newsletter.
- Bring awareness to your company. Email marketing is an excellent tool to bring awareness to your electrical company. By sending out relevant information about your services to your clients, you are able to ultimately bring in more revenue to your business ensuring company success.
Have a Strong Social Media Presence
It may feel like every small business is trying to capitalize on the potential benefits of social media marketing — especially as we live in a truly digital age. However, did you know that as the popularity of using social media has increased, the effectiveness of organic searches has decreased?
Our crew at Wingman can ensure your electrical company’s social media marketing stands out from the competition by:
- Crafting strategic social media campaigns that capture the attention of your target audience. Our team uses data to create social media campaigns that will resonate with your ideal customer, build a community following and establish your electrical company as a trusted business.
- Taking advantage of paid advertising. It’s incredibly difficult to make an impact with social media marketing without complementing a strategic campaign with paid advertisements. Paid advertisements have a higher chance of reaching homeowners who need electrical services and will also serve to peak a prospect’s interest in visiting your Facebook page or Instagram feed to learn more about your company.
- Focus on posting helpful content and interacting with your customers. Use your social presence to gain trust and loyalty from your customers.
Improve Your Website
Your website design is often the first impression a potential client will have with your brand. Not only is it important to have a user-friendly site that is eye-catching and aesthetically pleasing, but your website also needs to usher prospects through the sales funnel.
Our crew can help you create a professional and functional website that will enable clients to:
- Find your electrical company’s website easily. Don’t get lost in the millions of results when a prospect is searching for an electrician to solve their home’s wiring issues. Our team will ensure your website is optimized for search engines so that you’re site is easy to find.
- Understand your electrical company’s services, values and history. Most consumers take their time researching a few different companies before inquiring for a quote. Make it easy for leads to become clients through a transparent and approachable website.
- Quickly trust you can deliver the solution to their problem. The sooner prospects can have their questions about your company answered by your website, the quicker they will have trust in your electrical business and want to hire you.
Utilize SEO and Content Marketing
On the topic of optimizing your website for search engines (SEO), our expert crew is experienced in developing strategic content marketing campaigns that utilize best SEO practices.
Content that is informed by SEO, such as blogs and articles included in your website, benefit the growth of your electrical company by:
- Increasing your website’s ranking. SEO is essentially how a search engine knows that your content is helpful and trustworthy. By gearing content towards what a prospect is looking for, your site is more likely to appear higher up in a Google search.
- Establishing brand authority and trust in your electrical company. Any industry that works in people’s homes requires building a lot of trust with their clients. One way to build this trust is through providing helpful content that answers some of your clients’ frequently asked questions — which is also an opportunity to illustrate your business’ expertise.
Book a Wingman Today
Have these 4 marketing ideas for electricians inspired you to start growing your business with the help of the WMDM crew? Discover our full range of services or book a Wingman today to get started.
