Digital marketing strategies for accountants, when implemented properly can ultimately determine the businesses success. Whether you have some marketing ideas currently you are using or are unsure of how to start, keep reading to discover Wingman’s digital marketing ideas for accountants.
We understand it can be tricky to focus on your job while also trying to market your services. As an accountant it is important to put in place digital marketing strategies in order to reach your target audience and ensure company growth.
The crew at Wingman will work with you to develop, implement and track a digital marketing strategy designed to boost business and expand your client base. Read on to discover a few digital marketing ideas for accountants.
Utilize Social Media Channels
Social media is one of the top digital marketing strategy’s today as it has many benefits. Utilizing social media as an accountant can help you to engage with your clients while building meaningful connections. Consistently posting on social media can help keep your customers up to date on your services and updates as well.
Our crew at Wingman can help you build your social media presence by:
- Bringing awareness to your company. Consistently posting on your social media channels is an excellent way to bring awareness to your services. By making social posts with relevant news and updates about your company you are able to obtain potential new clients and engage with existing customers as well.
- Build trust between you and your clients. With social media marketing you are able to build meaningful connections with your customers online by engaging with them. It is important for your clients to feel a sense of trust with you in order for them to want to work with you.
Develop a User-Friendly Website
Too often at Wingman we see clients’ websites that are confusing to navigate, filled with industry-specific jargon and ultimately unhelpful for potential clients. As an accounting service, people are looking to your company for clarity and help in a field where they likely have little expertise — and may even feel overwhelmed thinking about.
Ensure your website design empowers prospects and makes them feel like working with your company will be easy, transparent and supportive. Our team will help you build a website that enables clients to:
- Understand your company history, values and services: If an individual or a business is looking for an accountant, they are going to research a few different companies before selecting. It is very important that your website stands out, makes a good impression and gives prospects the answers they are looking for — it’s kind of like the “digital” hand shake and initial interview when hunting for a new job.
- Trust that your business can deliver solutions to their accounting problems. Functional design that is user-friendly makes clients feel that communicating with your accounting company will be effortless. Additionally, having all the information a prospect needs about your company at their fingertips builds trust through transparency.
Make Use of SEO
“SEO,” or Search Engine Optimization, is one of those marketing buzzwords that you’ve likely seen thrown around a lot during your research into digital marketing strategies for accountants. But what does SEO actually do? And how does it help promote your bookkeeping company online?
SEO is essentially how search engines decide whether or not a website is trustworthy and useful to a searcher. As a search engine “crawls” through millions of search results, it needs a little guidance to know what articles and websites are most relevant to a query. When content utilizes SEO practices, it’s like giving search engines a helping hand to find your website.
As digital marketing experts, the crew at Wingman knows how to implement SEO tactics that guide search engines to your website. Your website will appear higher in index ratings and build trust with prospects because your content has been calibrated to provide answers to their questions.
Invest in Content Marketing
Content marketing is where SEO tends to be particularly useful. As part of your digital marketing strategy for accountants, content marketing — such as a blog — is beneficial to clients because it:
- Empowers prospects and provides added-value. Accounting is one of those industries that can feel really intimidating to a lot of people. How many times have you heard a client say, “Math is just not my thing,” or, “Tax season, more like stress season!” A blog that provides no-nonsense answers to some of your clients frequently asked questions make them feel less in the dark while also establishing your company’s professionalism and authority.
- Improves your website’s index rating. As we mentioned above, blog articles are the perfect place to take advantage of SEO. Through including topics that prospects are searching for and integrating long-tail and short-tail keywords to give search engines a hand finding your website, you guide more interest to your site and help usher prospects through the sales funnel.
Book a Wingman Today
Are you ready to learn more about digital marketing for accountants with the help of the WMDM team of experts? Discover our full range of services or book a Wingman today to get started.
