Mental health affects so many of us daily, on average 1 in 5 Canadians suffer every year from mental illness. Having the tools and resources to help individuals who suffer from this is very important. As a psychologist you are providing a service that makes a life-changing impact and ultimately could save someone’s life. It is important for individuals to be able to find sources that connect them to professionals to seek the help they need. There are many important marketing strategies for psychologists, continue reading to discover these strategies.
We understand it can be difficult focusing on running your business while also trying to market your services. At Wingman let us help you with your marketing practices so that you can focus all your energy on taking care of your clients.
When you work with Wingman, you are partnering with more than a marketing agency. Rather, you are working with a team of people who will pour the passion, energy and attentiveness into your clinic’s marketing strategies that you pour into caring for your patients. We understand how important it is for your clinic to be able to reach and connect with people who need your help.
Keep reading to discover the best marketing strategies for psychologists and how Wingman can help you achieve this.
Utilize Social Media Channels
Social media is an excellent marketing tool to utilize as a psychologist. This method allows you to bring awareness to your brand and the ability to build meaningful connections by engaging with your clients.
At Wingman, our team of experts will work with you to create social media channels that:
- Bring brand awareness to your business. By promoting your services through social media channels, you are able to connect with current or potential new clients bringing more revenue to your business.
- Create trust with your clients. It is important to engage with your clients to create a sense of trust in order to grow your business. By interacting with your clients through social media this shows that your care about your clients.
Make Your Website Design More Approachable
For many of your clients, your website is the first interaction they will have with your clinic. It’s important that your site is not only informative and easy to use, but also relays the compassionate and professional treatment that patients will receive at your clinic.
At Wingman, our crew of experts will work with you to create a website design that:
- Increases trust in your brand and connects with clients. As a psychologist, you know that the trust you have with your patients is integral to building a relationship. For potential patients that find your clinic online, this trust begins with your website. The Wingman team will create a site that is easy to use, transparent, communicates your values and experience, and provides an easy way for clients to reach out.
- Is responsive across a variety of platforms. Increasingly, people are using their smartphones to look up information online. Having a responsive website that functions on laptop, tablet and smartphone screens ensures that potential patients don’t get frustrated when trying to learn about your psychology clinic’s services.
Utilize Content Marketing
As a psychologist, helping your patients and putting their health first is your number one priority. Did you know that content marketing can be a way to do this while also garnering more interest in your clinic?
Through including a blog on your website, you can:
- Offer mental health insights and valuable information to potential and current patients. When a person is battling with a mental health issue, before he or she takes the initiative to connect with a psychologist they will likely be researching ways to feel better on their own. Through a helpful and authentic blog, your clinic can publish articles that help patients and direct them to seek professional care.
- Drive more clients to your website. Through incorporating SEO practices, a blog is one of the best ways to improve your website’s index ranking and drive more traffic to your website.
Launch an Email Newsletter
In a similar vein to how content marketing can be an excellent way to provide your current and potential patients additional professional help and boost their trust in your psychology clinic’s services, so is email marketing.
Email marketing offers one of the highest engagement rates with patients and prospects that have subscribed to your mailing list. Through creating personalized, relevant and timely communications, you can nurture relationships with patients who have already visited your clinic and promote your services to people who are interested in reaching out.
Book a Wingman Today
Have these marketing strategies for psychologists inspired you to work with Wingman Direct Marketing and reach more patients? Discover our full range of services or book a Wingman today to get started.
